Rolex On The Internet
Buying used Rolex watches on the Internet is one of the best kept secrets Rolex lovers have, says San Francisco collectible Rolex expert Avi Dayan - but how can you make it a safe process? “Experienced Rolex buyers know that reputable Internet dealers provide one the widest selections of quality used Rolex watches anywhere. But you must know what you’re doing.” Dayan offers eight essential rules for Rolex cyber-shopping.
Shopping for used Rolex watches on the Internet can be a safe, secure, convenient - even fun - experience claims Internet Rolex expert Avi Dayan. “But only if you know what you’re doing.”
“Reputable online used Rolex dealers provide one of the widest selections of quality used Rolex watches available anywhere in the world,” says Dayan, a graduate of the Israeli Gemological Institute.
Dayan offers his ‘8 Essential Rules for Rolex Cyber-Shopping.’
- This rule comes before any other, says Dayan: Make sure a used Rolex watch dealer’s website is protected by Secure Sockets Layer (SSL), which encrypts buyer data. Dayan says this specialized technology prevents outsiders from accessing customer and vendor information as it is being transmitted through the dealer’s order processing system. Look for the yellow padlock in the browser bar.
- Only buy used Rolex watches from Internet dealers who also operate a brick and mortar store located in a secure, respectable location, says Dayan. “Preferably in the United States,” he adds. “Every buyer should have the option of visiting a jeweler’s store and personally inspect a watch,” he says. “Check with the Better Business Bureau in the city where the store is located to verify you’re dealing with a legitimate dealer.”
- Always buy a used Rolex watch with a credit card. “No reputable seller of used Rolex watches would ask a buyer to make an online purchase any other way,” says Dayan. The Rolex expert says under the Fair Credit Billing Act, credit card companies cover buyers for all but $50 of an online purchase.” Buying a Rolex by cashier’s check, Pay Pal or money order affords the same result as paying cash. “Your money is gone,” he says.
- Telephone the Better Business Bureau in the city where the online dealer is located and verify that the dealer has a legitimate storefront business. “If the seller doesn’t belong to the BBB, don’t trust and don’t buy,” he says. “Period.”
- Do not buy an “as-is” Rolex, says Dayan. Only buy from a dealer who provides Rolex service and parts, he says. “No matter how old the used Rolex watch is, a reputable jeweler will always have parts and service available to ensure that the watch is fully operable.”
- Check the Rolex dealer’s privacy policy, payment options, shipping costs and insurance and return policy, advises Dayan. Do they make sense, seem reasonable and flexible? “Satisfy yourself that the dealer is working to make the transaction a smooth one.”
- Never buy a Rolex without an in-house warranty. “What if something goes wrong with the watch six weeks later? Or six months later?” asks Dayan. “The buyer needs to know the seller stands behind the sale.”
- In the end, when all is said and done - follow your gut instinct, says Dayan. Buying used Rolex watches from a reputable online dealer should be a pleasant, rewarding, open and completely transparent experience,” he says. “If something doesn’t seem right but you can’t put your finger on it; if two plus two seems to be three and not four; if you feel your common sense is being threatened by an aggressive seller - then you’re in the wrong place buying from the wrong person,” says Dayan.
“The bad news about shopping for used Rolex watches,” says Dayan “is that you’ll hate yourself in the morning if you buy without observing these eight essential rules. “The good news is - when you follow these rules - the Internet will provide a wide of selection watches the likes of which few Rolex lovers ever enjoyed in the days before online shopping existed.”
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For more information about the best strategies for buying used Rolex watches over the Internet:
Call Avi Dayan at A&E Watches at (415) 437-3263 and visit www.aandewatches.com.
About Avi Dayan:
San Francisco used Rolex watches expert, Avi Dayan, is a graduate of the Israeli Gemological Institute, a member of the International Watch and Jewelry Guild and the American Estate Jewelry Association. He owns A&E Watches, located in the San Francisco Jewelry Mart, one of the most prominent diamond and jewelry buying centers in the nation. Dayan is a consultant and advisor to Butterfield and Butterfield and other noted auction houses in the San Francisco Bay Area.
Posted on 11th April 2009
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